Freshily
Mobile APP Design 2025
Fresh + Family = Freshily
Freshily is a family-centered food management system designed to sync up how families shop, prep and eat. Our team are pairing AI insights with easy-to-use tools to help everyone in the community connect and coordinate at food management together. It’s not just about managing food and grocery, it’s about nurturing the collective health of the family unit.
MY ROLE
Product Designer
TEAM
UW Comm Lead
CLIENT
UX Design Lead, Amazon
30–40% of the US food supply is wasted annually.
While the US food supply is wasted annually, the real problem is domestic. Most families struggle with don't know what to cook with what they have, like over-purchasing and not good at tracking. We create Freshily to transform these friction points into a sync family ecosystem, making communities living a collective and more effortless.
Through primary research and interviews, we captured the friction of daily food management. Our research revealed that food management is a coordination problem, not just a tracking one. This insight shifted our focus from a solo tool to a collective household system.
" Voice of the User "
“I just want a simple way to record what I bought.”
“Should I finish the leftovers first?
What can I cook with what’s left?”
“I need a way to share my needs with my family.”
We synthesized these needs into a unified system, refining the design through rounds of prototyping.
We finalized these friction points into 3 core features for shifting food management.
Solution 1
Auto-fill your purchases with friendly expiration reminders.
Solution 2
Don’t waste leftovers.
Let AI take care of the rest.
Solution 3
Understand your families. Plan around everyone’s needs.
Outcome
We received feedback from Amazon UX designers.
This project was ultimately recognized as the top project in Comm Lead studio session. I continued refining the design, focusing on making key features clearer and more complete.
